Bayer Vital - ASPIRIN® Complex
Germany-wide city promotion
Promotion in 62 German cities at high traffic points like train stations,
mass transit stops and shopping streets in downtown areas for the
new product launch of ASPIRIN® Complex.
• Sampling in the cities over one, two or four action days
• Six teams of two promoters each, 132 action days total
• Product flyer sampling "ASPIRIN® Complex" with simultaneous passing
out of ASPIRIN® Complex tissues to passersby and waiting passengers
• Active communication of the "ASPIRIN® Complex" product
• Total sampling of 200,000 tissue packages and 200,000 product flyers
« back
>click for larger image<
Germany-wide city promotion
Promotion in 62 German cities at high traffic points like train stations,
mass transit stops and shopping streets in downtown areas for the
new product launch of ASPIRIN® Complex.
• Sampling in the cities over one, two or four action days
• Six teams of two promoters each, 132 action days total
• Product flyer sampling "ASPIRIN® Complex" with simultaneous passing
out of ASPIRIN® Complex tissues to passersby and waiting passengers
• Active communication of the "ASPIRIN® Complex" product
• Total sampling of 200,000 tissue packages and 200,000 product flyers
« back
>click for larger image<
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