Bayer Vital - Aspirin® Effect
"Aspirin® Effect Tandem Sand Race 2004/05"
As a really exceptional campaign idea, OBSESSION integrated Aspirin® Effect as co-sponsor of the Sandboarding World Chamionships 2004 and 2005 with the discipline "Aspirin® Effect Tandem Sand Race" on Europe's highest sand dune "Monte Kaolino".
With this background, the new sport discipline, tandem sandboarding, would particularly be brought to life and further developed until fit for competition.
As a special PR highlight, the Aspirin® Effect VIP Desert Camp was built for press representatives and VIPs on the event grounds. In an original Bedouin tent, the visitors could enjoy culinary delicacies in an oriental ambient at a 'meet & greet' or let themselves be spoiled with a massage. Thereby, visitors were offered an exclusive view of the world championship happenings on "Monte Kaolino".
"Aspirin® Effect Tandem Sand Race 2004/05"
As a really exceptional campaign idea, OBSESSION integrated Aspirin® Effect as co-sponsor of the Sandboarding World Chamionships 2004 and 2005 with the discipline "Aspirin® Effect Tandem Sand Race" on Europe's highest sand dune "Monte Kaolino".
With this background, the new sport discipline, tandem sandboarding, would particularly be brought to life and further developed until fit for competition.
As a special PR highlight, the Aspirin® Effect VIP Desert Camp was built for press representatives and VIPs on the event grounds. In an original Bedouin tent, the visitors could enjoy culinary delicacies in an oriental ambient at a 'meet & greet' or let themselves be spoiled with a massage. Thereby, visitors were offered an exclusive view of the world championship happenings on "Monte Kaolino".
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