Bayer Vital - ASPIRIN® Effect
"ASPIRIN® Effect / Drugstore Promotion"

Promotion with 240 selected drugstores in high traffic areas downtown
and shopping centers in over 60 cities in eastern Germany.

• Twenty teams of 2 promoters each, 480 action days
• Close teamwork with the sales force and the drugstores
• Kick-off event in Berlin in cooperation with the radio channel KISS FM
• Accompanying PR activities in Saxony through trailer circuits on Radio
   Energy Saxony throughout the whole timeframe

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