Bayer Vital - ASPIRIN® Effect
„Tandemboarding with ASPIRIN® Effect“
On-snow-promotion at the Alps during several weekends with accompanying, nationwide scene- and gastro promotion as well as extensive cross-marketing aktivities with partners from outside the industry.
• Flyersampling and photo activities at the skiing area and at the event
in the evening
• Promotion tent with live-DJ at a central place in the middle of big
skiing regions
• Tandemsnowboarding like a taxi-service as big public attraction
and spectacluar press-tool
• Integration in the PR-campaign for product launches
• TV-production & distribution (e.g. VIVA Interaktiv & NBC GIGA)
• Networked cross-marketing-cooperatios with GMX, Nike ACG,
Bayerische Zugspitzbahnen (contact figures in the 8-digit range)
• Accompanying implementation of distrubution-specific aktivities in regional apothecaries as well as aktivities with pharmaceutic-technical assistants
« back
>click for larger image<
 |
 |
 |
 |
 |
 |
 |
 |
