Nestlé KitKat - sales promotion sweepstakes including PR / 2006

Airboard and "fun sport" weekend in Oberstdorf

Promotional sweepstakes with extensive accompanying press work. Identification of core competencies in the relevant target group.
Germany-wide raffle for five airboard and "fun sport" weekends for
different cooperative partners from the print, online and radio branches. Extensive integration in medias appropriate for the target group via
larger media awareness and high media value.

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