Nestlé Lion - merchandising lottery incl. PR / 2005
Snowboard-weekend at the Zugspitze
Merchandising lottery with extensive accompanying press-work. Pointing out the core competence in the relevant target group. Nationwide drawing of 4 weekend-trips at the mountains to a meet & greet respectively a coaching with the snowboard-pro and German master at Slopestyle André Kuhlmann as well as branded Lion-snowboards and Lion-shirts.
The crossmedial implementation of the lottery occured with several cooperation-partners from the fields print, radio and online. Big medial awareness and high media-value.
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