| Term: Event days: Tour stops: Location: Participants: Level of Age: Target group: Communication: |
ca. May till October 2007 Fridays and Saturdays 8-10 selected cities high class clubs, experience gastronomy, beachclubs, roofgardens ca. 1.500 / event 20-39 years modern performers, trendsetters, fun and lifestyle orientated, financially strong, consumption joyous. TV-Spots Pro7 & Sat1, German-wide advertising (citylight-poster, 18/1 poster), radio spots, adverts, public relations, editorial reporting print & online, microsite |
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