Porsche
"First International Porsche Boxster Week"
Dream car, dream island, dream week.
An event with an extensive social program advertised worldwide through
the Porsche AG (club support) and Porsche Clubs. Exclusive travel event
on the dream island Mallorca for owners of Porsche Boxsters and other Porsche models.
The objectives were customer bonding to the Porsche brand, building up
brand loyalty and community, as well as winning new members for the
Porsche Club Deutschland e.V. and Boxster Group.
As a vacation travel event for Porsche drivers, together with other
like-minded people, the event could be used as an ideal customer
bonding tool and extended service offer for the business.
« back » Events 2006
>click for larger image<
"First International Porsche Boxster Week"
Dream car, dream island, dream week.
An event with an extensive social program advertised worldwide through
the Porsche AG (club support) and Porsche Clubs. Exclusive travel event
on the dream island Mallorca for owners of Porsche Boxsters and other Porsche models.
The objectives were customer bonding to the Porsche brand, building up
brand loyalty and community, as well as winning new members for the
Porsche Club Deutschland e.V. and Boxster Group.
As a vacation travel event for Porsche drivers, together with other
like-minded people, the event could be used as an ideal customer
bonding tool and extended service offer for the business.
« back » Events 2006
>click for larger image<
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