SCED GmbH / Sony PlayStation
"Brand Consultancy - Youth, Sport and Lifestyle 1997-99"
Development of a lifestyle event concept for Sony PlayStation to establish
their image and build up their competence in the relevant target group.
• Event sponsoring
• Cross-marketing & cross-media communication
• Media cooperation ( e.g. tv production, product placement on VIVA)
• Construction and management of "Sony PlayStation Snowboard Team Germany"
• Product placement in sports calendars (conception, artwork,
worldwide sales)
• Development, planning, realization, title sponsoring of own fun sport
and event travel programs (winter/summer)
• Advertisement arrangements, graphic design
• Branding, promotion, product sampling, giveaways
• Media cooperation with Gamepress
"Brand Consultancy - Youth, Sport and Lifestyle 1997-99"
Development of a lifestyle event concept for Sony PlayStation to establish
their image and build up their competence in the relevant target group.
• Event sponsoring
• Cross-marketing & cross-media communication
• Media cooperation ( e.g. tv production, product placement on VIVA)
• Construction and management of "Sony PlayStation Snowboard Team Germany"
• Product placement in sports calendars (conception, artwork,
worldwide sales)
• Development, planning, realization, title sponsoring of own fun sport
and event travel programs (winter/summer)
• Advertisement arrangements, graphic design
• Branding, promotion, product sampling, giveaways
• Media cooperation with Gamepress
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