WEKO GmbH
- Promotion aktivity "LAS WEKOS -

The furniture stores of the WEKO GmbH rank among the state-of-the-art furnishing houses in Germany. In line with a networked lottery-activity under the name of "LAS WEKOS", firstly all Weko-store-card-holders were contacted in mailing with game-chips which alluded to the activity.

At poker-tables, placed in central of the market, promoters masqueraded as croupiers arrangend the lottery. At the Wheel of Fortune or in games of dice, the visitors of the furniture store had the possibilty to win attractive prices in exchange with their chips.

Depending on the visitor-frequency, the visitors were alluded to the Weko-card and its advantages. Costumers, which didn't yet posses a store-card, could fill in a Weko-card-application and also received a chip to play along.

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